New profile pic Alwine

Alwine van Heemstra
+31 641001423
Amsterdam, the Netherlands

WinWinStories is about connecting people:
to each other, to nature, to great ideas, to beauty.
For the benefit of crossing borders, most of the website is in English.


Content with a purpose
WinWinStories produces content with a purpose: to move people to positive action.
Every project has a unique purpose, WinWinStories distinguishes 6 content categories



“Raise your words, not your voice. It is rain that grows flowers, not thunder”

There are many people who have urgent things to say to broaden our horizons, whether it is meant for a small audience, for instance within a company, or for the whole world to hear.


WinWinStories helps people to let their voices be heard.



“I hope we can show more love and that we begin to practise and take action together. Join me in raising our voices.” Sofia Campos

All over the world people are fighting for rights. These stories need to be recorded and spread for empowerment and change. Activist Sofia Campos is one of these freedom fighters –  A young ‘undocumented’ woman, living in the US.

WinWinStories collaborates with people who know how to change attitudes.



“I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” Albert Einstein

Einstein had a good point there. However in the global world of today we want to be able to reach out to people and involve them in what we are doing.

WinWinStories facilitates interaction and uses the internet in a smart way to engage people into action.














“Creativity is the power to connect the seemingly unconnected.”
William Plomer

Connect with each other and with nature, with the past, with the future, to one self. Everything we do has as consequence and an effect. When you experience the connection you also feel the drive to take care of the other and your surroundings.

This powerful film MAN by Steve Cutts says it all

WinWinStories produces content to help people connect.



‘Whenever the people are well-informed, they can be trusted with their own government.’ Thomas Jefferson

Are we in control of our own decisions? What do we need to get in control? Knowledge and understanding of the matter. Reality is not always as it seems to be so you need to receive and understand the right information to come to the right decision.

When vision is clear, decisions improve

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WinWinStories provides content for people to make well-informed decisions and choices.



‘Salesmanship is limitless. Our very living is selling. We are all salespeople.’’
James Cash Penney

It’s obvious that we have crossed the line. Many organisations are aware now that things need to change and some are already in the process doing so. One of the brightests on the topic is Michael Porter. In this Ted Talk he explains why businesses can be good at solving problems:

WinWinStories helps to promote products and services for organisations that have a focus on creating shared value.

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Warp & Woof

Warp & Woof/Schering & Inslag For centuries human beings have been hiding their dreams, culture and personal stories in carpets.

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Roots the Movie

Although Amsterdam is a great city to live and to work in, it can always improve. Rabobank Amsterdam came up with the idea to help improve the city by founding the platform Amsterdam &Co, a platform for entrepreneurs to share networks and knowledge to improve the quality of life in the city. Every 6 months there is a new theme. The first theme was Roots. Together with Hermen van de Waal I produced this film for Amsterdam &Co to capture the meaning of 'roots' in relation to this most diverse city in the world.

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For Triodos Investment Management I produce video's of their events. This was the latest one: On the 9th of June, Triodos Investment Management hosted an event that focused on the transition to renewable energy. Speakers from Eneco, Vaanster, Tesla, Delta Lloyd Asset Management and Triodos Investment Management were in attendance to discuss the opportunities in sustainable energy and the future of the industry.

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Every year Triodos Bank nominates organisations that are worth mentioning. Together with Hermen van de Waal I make the video's for the public to vote. We have made dozens of these films since 2012. If you click on the image below you can watch the nominees of 2015:

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In 2013 we went to Iran, Maartje Nevejan, Rogerio Lira and I, to create an ArtLab for 10 girls from Omid, an organisation in Teheran for abused girls. With artists, musicians, a carpet weaver, a cook and the girls we took a bus to a house at the coast and created the ingredients for the Magic Carpet - based on the stories of the girls.

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Essential Living

On June 2, 2014 Faisal Muqaddam was invited by Diamond Logos Nederland to give his introduction on "Living from Essence"

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Parels van de Hofweb

Parels van de Hofweb - Pearls from the Hofweb - are short videos I made for the organic online shop - Two farmer sons run this shop and the farmers behind it are amazing. They produce food with their hearts. Even if you don't understand the Dutch you will catch what I mean.

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Naar binnen luisteren

Altijd naar Binnen Luisteren means Always listening inside. A film in a psychiatric home as part of a multimedia project.

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Eco Flores

Eco Flores is an organisation in Indonesia, run by Nina van Zinnicq Bergmann. An organisation for the sustainable development of the Islands Flores and Lembata.

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Leadership Development

Video registrations to support Leadership and Organizational Development for Transformational labs.

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Sandra Geisler asked me to make a video about her Natural Leadership Coaching with horses. Natural leadership plays a vital role in Lighthorse's work on business transformation. We decided to use a 'real' session to show the power of her transformational coaching. April 2012

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WinWinStories produced two video's for the Professional Passionates , a movement - founded by Talitha van Ogtrop and Lieke Pijpers - of professionals that make the world a better place from the job they are in. Inspire, Connect and Change For more information visit

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The other Sudan

These video's form a dyptich and show the perspective on Sudan by refugees in the Netherlands. They share with us the beautiful side of their country. Amongst others the were showed in the Rijksmuseum van Oudheden in Leiden, during the exhibition 'Memories from Home', as part of the  festival 'The Other Sudan'.

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Video Postcards

In May 2009 I joined the Tällberg Learning Journey to Greenland: Climate change and economic development, led by Tom Cummings. We witnessed the massive ice melt with our own eyes. I made video postcards of some of the people that joined:

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Lucky Charm

In 2009 followed Nina van Zinnicq Bergmann - co-owner of The Antiqe Express - to China and filmed her fair trade story.

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Getting yes

Getting to YES with Yourself and Other Worthy Opponents. This book written by William Ury is a must reads if you are those people who wants to contribute to a more peaceful world. The greatest obstacle to successful agreements and satisfying relationships is not the other side. The biggest obstacle is actually ourselves—our natural tendency to react in ways that do not serve our true interests. But this obstacle can also become our biggest opportunity. In this prequel to his classic Getting to Yes, he walks you through six specific steps that will help you say yes to yourself: identify your motives; find alternative solutions; view problems in a new way; negotiate in a more dignified, empathic and caring fashion, and increase your value as a person.



If you are interested like me in inter cultural relations and would like to improve your cultural intelligence I recommend this 12 hours audio course by professor David Livermore!

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People can be lovely, if you just press the right button.... People do like to feel connected it seems. Probably this moment in time will stay with them forever. It would with me for sure.

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I just read Daniël Pink's book A Whole new Mind. Storytelling plays a large role in his inspiring plea about the six senses of the right brain thinking:

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In the past I made several radio documentaries. The beauty of just audio is that it triggers your imagination to create your own pictures.

Simon Sinek


I find this Ted Talk by Simon Sinek very inspiring. As a videomaker the WHY question is the most important question I ask, especially to myself. Why do I do what I do, why do I make this video. Watch this:

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From the Ego to the Co-creative Eco system 4.o. which Otto Scharmer beautifully visualizes in this picture. Below a more detailed picture of the same concept. It is all based on the theory U. For more information visit The Presencing Institute

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Munya in me

This beautiful empowering stop-motion film is written by my sister Fiona van Heemstra and directed by Masha Halberstad. "Munya in Me" is an animation about heavy ten-year-old Munya trying to avoid her bullies on her daily trip to the Turkish supermarket, mostly without success. Until one day she realizes that she shouldn't hide. She should show herself. In my opinion this is actually a film about leadership. Taking matters in your own hand. The film is in Dutch. Click here for a subtitled version - free registration

Sir Ken Robinson


It all begins with education. Sir Ken Robinson describes it beautifully in this RSA creation: How come this is so evident and yet most school systems do not prepare children for todays world/the future?