Alwine van Heemstra
+31 641001423

I believe that if you connect people to beautiful ideas it will open their hearts and will move them to action.
It is my mission to promote projects that add value to our society; that empower people who need it; that help the world become a better place; that make us understand each other; that make us feel part of the whole.
I use audiovisual and storytelling tools to engage and to involve people. With communication tools, such as video, people can be reached, whether it is as far away as on the other side of the world, or as close by as a colleague on another floor. The impact can be the same.

WinWinStories produces meaningful video and audiovisual concepts for your organisation, both for internal as for external use, to share your great ideas with others.



  • New things happening

New things happening

New things are happening
and that calls for a new way of structuring this page.
In May this page will be bright new
covering all the exiting and
beautiful projects of the past, present and future.

Every project is unique but what I encounter as a red thread throughout my work is the wonderful engaged people I get to work with. They bring the rich content. Below you find some reactions of people about our collaboration.

Katrin Kaufer – Presencing Institute/MIT:
Thank you so much for this wonderful piece of story telling. I feel it has a lot of meaning for participants and allows them to reconnect with the spirit of the two days.

Pieter van der Gaag – Triodos Bank at the time, now owner at Niet Onverschillig
Thank you so much for your flexibility and dedication to this project, and also for you “mastership” (theme of last years conference) in telling the story through film. The two movies (welcome and atmospheric report) were shown in all three Dutch parts of Triodos Bank. I can only speak for TIM, where I was present, but the colleagues really enjoyed the welcoming film, and were very pleased to see the report of the conference. It did give them a feeling that the Triodos Bank executive is working at creating very special relationships with its staff and its clients.

Sandra Geisler – Lighthorse:
‘It became realy beautiful. It has really become a round story. I am very happy with it. I have lots of positive comments about how beautiful it is composed. You really have a good sense of content, image, feeling and timing.’

Cees de Weerd – sMi Leadership-Learning-Fascilitation:
‘I find it fantastic, you are a combination of an angle with amazing craftmanship!’

Alan Moore -  author No Straight Lines: making sense of our non-linear world:
‘This is a five star rating for Alwine for whom I have nothing other than good things to say.

Alwine shoots and edits films, her motivation are stories that add value to society. 
If you want someone that is as honest as the day is long, open, strong, committed and also great fun to be with. Then Alwine is someone I would highly recommend.
Alwine carefully creates great work, her editing skills outstanding as we all know stories well told are the ones people believe in. I believe in Alwine and know we will be working together for many years to come.’




In order to stay connected and in focus
I need to keep reinventing myself
both mentally and physically

Having done this most of my life and having come across wonderful people, organisations and sources of inspiration
I decided to share what comes on my way with you.
This blog features people, books, films, methods and ideas that add value to my life.


Long time ago I made radio documentaries. The beauty of just audio is that you can create the pictures yourself.

Here you can listen to two radio documentaries I made:

  • The Tomato and The Big Apple, a piece where I followed a tomato in the US from beginning to end. The tomato took me from one situation to the other until it ended up on my plate. But it didn’t end there. You can listen to it here, featured on one of my favorite audio story websites:
  • Robby en Tiffy op Avontuur (Dutch) about my grandfather who flew for the RAF in WWII. We made the documentary together and it was broadcasted just before he died. I gave it to him on a cd and he listened to it every day the last couple of weeks of his life, reliving the most intense period of his life.


Other audio story websites that I absolutely love and am addicted to:

  • (Dutch)



This video Man, by Steve Cutts totally shows why I do what I do. Try to connect people to initiatives that strive for a better world… Looking at this video I am this Man myself in so many ways. So much to be done….

The video cannot be shown at the moment. Please try again later.


Every year I have a budget for some physical renovation.

This year it is gardening in my new forest cabin in the middle of nowhere where I go whenever I can. After spending a day in the garden I feel reborn and every muscle in my body.

Most impactful in previous years:

  • Lasering my eyes. I had a cylinder in both eyes (astigmatism). I saw a bit blurry and hated to wear glasses. Just after I had my eyes done it was as if I saw the world in 3D. So much depth and color!
  • A week by myself in an Ayurveda Yoga Resort in Sri Lanka. I almost didn’t talk to anyone, just ate beautiful Ayurveda food, had massages, did yoga, and wrote. The people in Sri Lanka were so incredibly beautiful and nice.
  • Massages and food advice – packet of ten sessions spread over a year with a clear goal – by Hans van Zutphen, physiotherapist and osteopath amonst others, with a holistic approach. Based in Amsterdam. Email:



Coming Friday I have been invited to speak for a freelancers organisation in Amsterdam in the Willem de Zwijger Pakhuis. I am still very greatful to Neske Beks who tought me the basics of speaking in front of an audience. This was a few years ago and since then I have had many opportunities to practice. In addition I followed a great course ‘learn to moderate’ by Kim Coppes and Jan-Jaap in de Maur. Still always a bit nervous when I enter a stage, but controlable and I do actually enjoy it now!For more information
Speak n Speach (in Dutch)
Learn to Moderate (in Dutch but they give courses abroad in English as well)


People can be lovely, if you just press the right button….
People do like to feel connected it seems. Probably this moment in time will stay with them forever. It would with me for sure.

The video cannot be shown at the moment. Please try again later.


I just read Daniël Pink’s book A Whole new Mind. Storytelling plays a large role in his inspiring plea about the six senses of the right brain thinking:

1. Design
2. Story
3. Symphony
4. Empathy
5. Play
6. Meaning

Here is Pink in an interview about his theory with Oprah Winfrey

The video cannot be shown at the moment. Please try again later.


I find this Ted Talk by Simon Sinek very inspiring. As a videomaker the WHY question is the most important question I ask, especially to myself. Why do I do what I do, why do I make this video. If every action would start with a why there would be so much more meaning to what people do. Watch this:

The video cannot be shown at the moment. Please try again later.


With WinWinStories my aspiration is to contribute to the paradigm shift

from the Ego to the Co-creative Eco system 4.o. which Otto Scharmer beautifully visualizes in this picture:


It all begins with education. Sir Ken Robinson describes it beautifully in this RSA creation:

How come this is so evident and yet most school systems do not prepare children for todays world/the future?

The IB program I think comes closest: quality education for a better world. Fortunately more and more schools are transforming to this holistic system

IB learners strive to be:
Inquirers They develop their natural curiosity. They acquire the skills necessary to
conduct inquiry and research and show independence in learning. They
actively enjoy learning and this love of learning will be sustained throughout
their lives.
They explore concepts, ideas and issues that have local and global
significance. In so doing, they acquire in-depth knowledge and develop
understanding across a broad and balanced range of disciplines.
They exercise initiative in applying thinking skills critically and creatively
to recognize and approach complex problems, and make reasoned, ethical
They understand and express ideas and information confidently and creatively
in more than one language and in a variety of modes of communication. They
work effectively and willingly in collaboration with others.
They act with integrity and honesty, with a strong sense of fairness, justice
and respect for the dignity of the individual, groups and communities. They
take responsibility for their own actions and the consequences that
accompany them.
They understand and appreciate their own cultures and personal histories,
and are open to the perspectives, values and traditions of other individuals
and communities. They are accustomed to seeking and evaluating a range of
points of view, and are willing to grow from the experience.
They show empathy, compassion and respect towards the needs and feelings
of others. They have a personal commitment to service, and act to make a
positive difference to the lives of others and to the environment.
They approach unfamiliar situations and uncertainty with courage and
forethought, and have the independence of spirit to explore new roles, ideas
and strategies. They are brave and articulate in defending their beliefs.
They understand the importance of intellectual, physical and emotional
balance to achieve personal well-being for themselves and others.
They give thoughtful consideration to their own learning and experience.
They are able to assess and understand their strengths and limitations in
order to support their learning and personal development.


Alwine van Heemstra
+31 641001423