Alwine van Heemstra
+31 641001423
Amsterdam, the Netherlands

Communication Expert and Transformation Coach


My  communication work is about your story, people connect through stories that come from the heart. With WinWinStories I help you to get your story out. I develop and create audiovisual productions for organisations and I coach on an individual level.

As a coach I help you to get break throughs by uncovering limiting beliefs and your true potential. WinWinStories Coaching (Dutch version)

Monique Hoving – Stichting De Vrolijkheid.
Thank you for joining our team. Your team delivered beautiful work because you understood so well what it was about and at the same time you were professionals. It is not often that we need to explain so little about our vision as with you.

Katrin Kaufer – Presencing Institute/MIT
Thank you so much for this wonderful piece of story telling. I feel it has a lot of meaning for participants and allows them to reconnect with the spirit of the two days.

Pieter van der Gaag – Triodos Bank at the time, now owner at Niet Onverschillig
Thank you so much for your flexibility and dedication to this project, and also for you “mastership” (theme of last years conference) in telling the story through film. The two movies (welcome and atmospheric report) were shown in all three Dutch parts of Triodos Bank. I can only speak for TIM, where I was present, but the colleagues really enjoyed the welcoming film, and were very pleased to see the report of the conference. It did give them a feeling that the Triodos Bank executive is working at creating very special relationships with its staff and its clients.

Sandra Geisler – Lighthorse
It became really beautiful. It has really become a round story. I am very happy with it. I have lots of positive comments about how beautiful it is composed. You really have a good sense of content, image, feeling and timing.

Cees de Weerd – sMi Leadership-Learning-Fascilitation
I find it fantastic, you are a combination of an angle with amazing craftmanship!

Alan Moore –  author No Straight Lines: making sense of our non-linear world
This is a five star rating for Alwine for whom I have nothing other than good things to say.
 Alwine shoots and edits films, her motivation are stories that add value to society. If you want someone that is as honest as the day is long, open, strong, committed and also great fun to be with. Then Alwine is someone I would highly recommend. Alwine carefully creates great work, her editing skills outstanding as we all know stories well told are the ones people believe in. I believe in Alwine and know we will be working together for many years to come.





“Raise your words, not your voice. It is rain that grows flowers, not thunder”

WinWinStories helps people to let their voices be heard.



“No one can make you feel inferior, without your consent.”  Eleanor Roosevelt

WinWinStories supports organizations that change attitudes.



“Authentic human interaction become impossible when you lose yourself in a role.” Eckhart Tolle

WinWinStories facilitates interaction from the heart.













“Creativity is the power to connect the seemingly unconnected.”
William Plomer

WinWinStories produces content to help people connect.



‘Whenever the people are well-informed, they can be trusted with their own government.’ Thomas Jefferson

WinWinStories provides content for people to make well-informed decisions and choices.



‘Salesmanship is limitless. Our very living is selling. We are all salespeople.’’
James Cash Penney

WinWinStories helps to promote products and services for organizations that have a focus on creating shared value.

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A very good friend of mine was going through rough times and I found that the best way to express my feelings to her was through video postcards that I made for her. These simple images could give her the support that no words could. Here are 3 of the 6 that I made. Important is to sit still and watch the whole film to get it.

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A few years ago I got a couple of boxes with film, shot by a lady between 1937 en 1965. I digitalized the footage and created a family film which was shown at the family reunion. It shows a beautiful  time image and for the family it is of high worth. Now it has gone from being stuffed away on a shelve to all family members computers. Below a few clips from the film.

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Tijd voor Tapijten (Time for Carpets) is an art project for parents and children that live in an asylum seekers center, focused on sharing knowledge around ancient crafts, traditions and family stories. Carpets are tied to stories. Stories are the center in this project carried out in 11 asylum centers.  The results are shown in a traveling show starting on 21 april 2017.

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WERELDWOORDEN (World Words) is a creation of Stichting de Vrolijkheid in cooperation with Poetry Circle Nowhere, a platform for performing writers and writing performers. A group of young talented poetry writers who live in various asylum seeking centers in The Netherlands, created a performance with their poetry. I asked them to create images with their smartphones to support their poetry and I edited these which were projected during the performance.

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Warp & Woof

Every carpet is historically a garden. As the garden (especially the eastern garden) is a sort of map of the world, the carpet consequently is an visualization of the world. For centuries human beings have been hiding their dreams, culture and personal stories in carpets. We presented our project the Magic Carpet on this Autumn night.

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Roots the Movie

Although Amsterdam is a great city to live and to work in, it can always improve. Rabobank Amsterdam came up with the idea to help improve the city by founding the platform Amsterdam &Co, a platform for entrepreneurs to share networks and knowledge to improve the quality of life in the city. Every 6 months there is a new theme. The first theme was Roots. Together with Hermen van de Waal I produced this film for Amsterdam &Co to capture the meaning of 'roots' in relation to this most diverse city in the world.

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For Triodos Investment Management I produce video's of their events. This was the latest one: On the 9th of June, Triodos Investment Management hosted an event that focused on the transition to renewable energy. Speakers from Eneco, Vaanster, Tesla, Delta Lloyd Asset Management and Triodos Investment Management were in attendance to discuss the opportunities in sustainable energy and the future of the industry.

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Every year Triodos Bank nominates organisations that are worth mentioning. Together with Hermen van de Waal I make the video's for the public to vote. We have made dozens of these films since 2012. If you click on the image below you can watch the nominees of 2015:

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In 2013 we went to Iran, Maartje Nevejan, Rogerio Lira and I, to create an ArtLab for 10 girls from Omid, an organisation in Teheran for abused girls. With artists, musicians, a carpet weaver, a cook and the girls we took a bus to a house at the coast and created the ingredients for the Magic Carpet - based on the stories of the girls.

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Unnecessary Slaughter

After years of many discussions and court cases a horrifying decision has been made. 80 % of 3000 fallow deer shall be killed.

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Essential Living

On June 2, 2014 Faisal Muqaddam was invited by Diamond Logos Nederland to give his introduction on "Living from Essence"

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Parels van de Hofweb

Parels van de Hofweb - Pearls from the Hofweb - are short videos I made for the organic online shop - Two farmer sons run this shop and the farmers behind it are amazing. They produce food with their hearts. Even if you don't understand the Dutch you will catch what I mean.

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Naar binnen luisteren

Altijd naar Binnen Luisteren means Always listening inside. A film in a psychiatric home as part of a multimedia project.

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Eco Flores

Eco Flores is an organisation in Indonesia, run by Nina van Zinnicq Bergmann. An organisation for the sustainable development of the Islands Flores and Lembata.

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Leadership Development

Video registrations to support Leadership and Organizational Development for Transformational labs.

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Sandra Geisler asked me to make a video about her Natural Leadership Coaching with horses. Natural leadership plays a vital role in Lighthorse's work on business transformation. We decided to use a 'real' session to show the power of her transformational coaching. April 2012

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WinWinStories produced two video's for the Professional Passionates , a movement - founded by Talitha van Ogtrop and Lieke Pijpers - of professionals that make the world a better place from the job they are in. Inspire, Connect and Change For more information visit

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The other Sudan

These video's form a dyptich and show the perspective on Sudan by refugees in the Netherlands. They share with us the beautiful side of their country. Amongst others the were showed in the Rijksmuseum van Oudheden in Leiden, during the exhibition 'Memories from Home', as part of the  festival 'The Other Sudan'.

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Video Postcards

In May 2009 I joined the Tällberg Learning Journey to Greenland: Climate change and economic development, led by Tom Cummings. We witnessed the massive ice melt with our own eyes. I made video postcards of some of the people that joined:

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Lucky Charm

In 2009 followed Nina van Zinnicq Bergmann - co-owner of The Antiqe Express - to China and filmed her fair trade story.




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The power of women

"We must remember that passionate free thinking women raise passionate free thinking children, and passionate free thinking children become passionate free thinking adults."


Beauty of diversity

The mushroom helps the tree extract minerals and water from the soil; in exchange, the tree supplies the mushroom with sugar compounds

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Talk about an injustice

Human rights lawyer Bryan Stevenson tells us to keep your eyes on the prize... and hold on, in his Tedtalk: We need to talk about an injustice.

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Getting yes

Getting to YES with Yourself and Other Worthy Opponents. This book written by William Ury is a must reads if you are those people who wants to contribute to a more peaceful world. The greatest obstacle to successful agreements and satisfying relationships is not the other side. The biggest obstacle is actually ourselves—our natural tendency to react in ways that do not serve our true interests. But this obstacle can also become our biggest opportunity. In this prequel to his classic Getting to Yes, he walks you through six specific steps that will help you say yes to yourself: identify your motives; find alternative solutions; view problems in a new way; negotiate in a more dignified, empathic and caring fashion, and increase your value as a person.



If you are interested like me in inter cultural relations and would like to improve your cultural intelligence I recommend this 12 hours audio course by professor David Livermore!

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People can be lovely, if you just press the right button.... People do like to feel connected it seems. Probably this moment in time will stay with them forever. It would with me for sure.

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I just read Daniël Pink's book A Whole new Mind. Storytelling plays a large role in his inspiring plea about the six senses of the right brain thinking:

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In the past I made several radio documentaries. The beauty of just audio is that it triggers your imagination to create your own pictures.

Simon Sinek


I find this Ted Talk by Simon Sinek very inspiring. As a videomaker the WHY question is the most important question I ask, especially to myself. Why do I do what I do, why do I make this video. Watch this:

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From the Ego to the Co-creative Eco system 4.o. which Otto Scharmer beautifully visualizes in this picture. Below a more detailed picture of the same concept. It is all based on the theory U. For more information visit The Presencing Institute

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Munya in me

This beautiful empowering stop-motion film is written by my sister Fiona van Heemstra and directed by Masha Halberstad. "Munya in Me" is an animation about heavy ten-year-old Munya trying to avoid her bullies on her daily trip to the Turkish supermarket, mostly without success. Until one day she realizes that she shouldn't hide. She should show herself. In my opinion this is actually a film about leadership. Taking matters in your own hand. The film is in Dutch. Click here for a subtitled version - free registration

Sir Ken Robinson


It all begins with education. Sir Ken Robinson describes it beautifully in this RSA creation: How come this is so evident and yet most school systems do not prepare children for todays world/the future?